To do it right, publishing on the web can be a pain without the right tools. Every time you hit publish WordPress silently typesets each and every letter for seamless web production. Where many other CMSs let the details fall by the wayside, WordPress uses the Texturize engine to intelligently convert web-unfriendly characters like quotes, apostrophes, ellipses, em and en dashes, multiplication symbols, and ampersands into typographically correct HTML entities. For information about the proper use of such entities see Peter Sheerin’s article The Trouble With Em ’n En.